In the past 7 days, your ad code has appeared a significant number of times on sites that you don’t own. To avoid lost revenue, make sure that you add these sites to your owned sites list in Site Management.
What does it mean?
Google Adsense has changed over these past years. Now you are required to authorize all the sites which are using your ad code. This is evidently important because your account can be revoked if the ads show up on sites that don’t conform to Google’s AdSense Policies.
There are five main reasons why your ad code is likely to appear on an unauthorized website:
- You forgot to authorize your website
- Someone is deliberately using your ad code. (usually competitors/hackers may steal your ad code and put it on a site which does not comply with Google’s AdSense Policies. They do this to kick you out of the game or just to put you in a fix.)
- Someone is accidentally using your code without even knowing they are.
- Your code has been scraped ( Nowadays, people do not have the required patience to write articles. Instead, they scrap other websites’ articles and publish them as their own. Your ad code can be scrapped together with the content.)
- Your ad code (website with ad code) has been cached by a search engine or another site.
In our case, we received this message when we moved our site to Cloudflare. After the message appeared, our revenue started decreasing tremendously. We lost roughly around 60% of our Google Adsense earnings each day. At the time we wrote this article, our AdSense earnings hadn’t recovered.
What can I do?
The easiest way to fix this is to run a performance report using the SITES criteria. This will show you which sites are showing impressions with your account code. Compare this with the authorised/verified sites list to find the culprit.
Also check the below for more information related to this on the official Google Adsense support page.
Just ignore the message if you have verified all your sites. The notice sometimes stays there for a week or two after you have sorted the problem so do not panic if you still see the notification after you have setup site authorization.
If there are no other sites showing than the ones you have verified, then you don’t need to worry about it. Sometimes an ad shows in a cached or translated version of a site, and that would bring up that message, and you can then choose whether or not you want to verify that for future use.
Is it beneficial to enable any site to use your ad code?
As much as it is enticing, we recommend that you do not let any site use your Google Adsense ad code. It might seem like a good thing to have other sites running your Adsense ad code. After all, that means money for nothing! We generally advise keeping tight control over the authorised/verified sites list though. As an AdSense publisher you are responsible for ensuring that your code is only ever displayed inline with Google’s AdSense Policies. If your code appears on a site that breaches Adsense policy then you will be held liable.
What happens to sites that haven’t been verified?
When you enable site authorisation, if a URL displaying your ad code is not on your list of verified sites, then no ads will show on that URL.
Note that it can take up to 48 hours for changes to site authorisation to be fully enabled. During this time you might still see ads on unverified sites
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