Adsense Tips or Tricks

Understanding Google Adsense Terms: What is Cost Per Mille (CPM)?

What is Cost per mille (CPM)?

 

Cost per mille (CPM) is short of cost per thousand impressions

 

This is the advertising industry standard metric used to contract and pay for display ads that are served to visitors.

 

In this model, users pay for a fixed amount of money for 1000 impressions.

CPM based advertising can’t be anticipated to cause very high CTR and does not pay very much per impression.

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