Most companies need a cost-effective way to get in more consumers. The difficulty is to find clients who are thinking about your service or product at the specific time that you reach them.
By using Google Ads, it is now easy and possible to target clients at the right moment they are considering about buying your products or services.
If any user does a Google search, let’s say on digital cameras, he only sees ads for that particular item, which is digital cameras in our case. If any user searches for another item, let’s say organically grown coffee beans, he only will see ads for organically grown coffee.
Google Ads allows you to perform accurately targeted promotion. Read on to discover how to increase your profit with Google Ads. With proper training and execution.
1. What is Google Ads?
Open up google chrome or any web browser and type in the search term coffee than click search. Two types of search results you will see an organic and paid search results.
All of these digital marketers are bidding for the keyword coffee, and Google charges them only if a user is so interested in clicking on your ad, and if no one clicks on the ad, Google won’t cost them any cent.
It worth noting that if you bid higher on a keyword, your ad will be higher in the rankings, and it appears on the top of Google search results.
If your ad ranking is higher, that means you will get more visibility compared to your competitor. But sometimes you don’t need to be at the top of the Google search or bid the highest amount for clients to see your ad and click on it.
You aim to get the lowest Cost-Per-Click (CPC), and the highest quality clicks for your budget to get a successful Google ad campaign.
2. Find your Niche
Often you will find with popular keywords that many businesses are competing. On the other hand, these popular keywords get millions of searches every month, so there might be enough to get clicks on your ads.
The problem is that several other marketers are bidding for popular keywords, so you might want to offer a little bit higher to get involved in this market.
It is possible to get a low CPC with more obscure and highly targeted keywords. This process will take you some time and effort to come up with the right keywords.
If a keyword doesn’t create high-quality clicks after a specified trial period, maybe a couple of weeks, then feel free to remove it and try other keywords.
With more practice on Google ads, it will be evident that some keywords are wasting money but not delivering results.
Do some search and write down a list of keywords that suits your market niche. This method of finding targeted keywords will be a valuable exercise to improve your campaigns and maximize your return on investment (ROI).
3. Getting Started
Before you initiate any campaign with Google Ads, you need to have a goal. Is your goal is to make direct sales via e-commerce on your website? Or, your goal is to gain sales leads that you can follow-up with and make the sale?
Could your goal be a combination of both of these outcomes? Whenever you have defined a goal, I recommend you to have a website that assists you in achieving that goal. Your website must be eye-catching and well designed and don’t forget to add landing pages for your products or services.
To see some samples of landing pages, do a Google search for your services, and look at what other businesses competitors in your niche are doing. If you are running selles from your website directly, you should include a secure e-commerce system (SSL Certificate).
If you want to get sales leads for your service or e-commerce store, then your website neet to have a call to action to move people to request more information.
Your website must always have an easy way to contact you using whatever approach the clients feel most comfortable using, such as a contact form, email(Better to be professional email), or telephone. Some business websites make it hard to figure out how to contact them for more information.
4. Sign-up for Google AdWords
Once you set up a goal for your business, website, and landing page, you are now ready to sign up and use Google Ads to promote your idea.
You need to understand that learning comes by doing. It is easier to write the ads and select keywords by using the tools that Google gives you during the sign-up process.
If you intend to spend at least $30/day on Google Ads, Google gives a JumpStart program to support you get started using this service. Google JumpStart specialists will assist you in creating a campaign.
5. Campaigns and Ad Groups
At the Campaign level, you are going to set your daily budget, language targeting, demographic targeting, ad distribution preferences, and an optional start and end dates for your campaigns.
At the Ad Group level, you are going to enter your keywords and the ads themselves. Every Ad Group has one or more ads depending on your needs. You should write at least two ads for every ad group so you can try several methods and analyze the results.
In the targeting section, you choose the language you want to target, and also the countries or territories. It needs some thought. Can you offer your service globally? Or just a particular country? Or maybe in your city or region?
For more accurate targeting, you can also target your campaign to a certain number of miles from your business location or even an area bounded by GPS coordinates.
7. Write your Advertisements
Google Ads gives you just a 25-character title to get their attention, and a 70-character ad to get people interested enough to click on your ad. It is not that much of text, so make it short.
After that, you need to enter the Display Link, and then enter the Destination URL of your landing page. The Destination URL could be your main page or a page inside your website dedicated just to selling the product or service.
8. Google Analytics
Google Analytics is Google integrated service with Ads which is a pretty robust service that allows you to track the success of both your organic and paid search results for your website.
It will assist you better in understanding your website users’ experience in detail. Also, you can see what keywords make the best prospects, and which of your campaigns are performing the best. You are also able to use Google Analytics to track marketing campaigns other than Google Ads as well.
9. Choose Your Keywords
The essential thing in every Google Ad campaign is to pick the right keywords. Initially, choose both general and narrowly targeted keywords and accurately evaluate the results.
Keep keywords that are getting you results, and remove keywords that are not working for you. You probably will need to run your ad campaigns for a while before you can have enough information to decide which keywords are working for you.
10. Your Daily Budget
You can spend a daily budget as much as you want. It is an excellent idea to start with a pretty low daily budget while you improve your AdWords’ effectiveness.
As your ad campaigns work and bring you more results, you will probably want to increase your daily budget. You can start with a daily budget of about $10 to $15 per day and slowly increase your daily budget.
11. Leads and Sales
What if users are clicking on your ad, but they are not purchasing or contacting you? That probably indicates that your ad is performing well, but your website or landing page is not convincing clients to take the next step. It maybe means that your product or service requires some profession to become more competitive.
Put in mind that anything you change can make a dramatic difference. When your landing page is not making you conversions, improve one thing, and see what results you will get over the next few days.
Make some changes to your budget and bids as required. Remove an ad that is not delivering high-quality clicks for you. Make some modifications to your website to see if you can improve your conversion rate.